The majority of our clients initially fit into one of three branding areas offered by HBS Media.
The Hair Brained Scheme
The Hair Brained Scheme (Start-Ups)
This area begins with creating new logos, style guides and identity systems for clients to help turn their vision into a real brand. Also, we help develop cost-effective brand strategies to launch your new brand into the marketplace.
Objectives:
- To understand and define the vision of the client
- To understand all aspects of the client’s industry, target audience and marketing goals
- To define a position and personality that is unique and authentic to the client
- To develop and execute cost-effective brand strategies for market penetration
Process:
- Initial Conversations
- Research & Brainstorming
- Rough Sketches (Applications & Approach)
- Vector Build-Out
- Final Logo
- Logo Archive & Style Guide
- Office Identity Systems & Branded Materials
Brainstorming
Brainstorming (Re-Brands)
This area is for existing companies in need of brand redevelopment. This is where we like to get down, dirty and personal with our clients. First, we complete a brand evaluation and current market analysis to understand the client's industry, target audience, marketing goals and establish budgets. Then, we're able to create a new brand positioning that will give them an edge and help shift their customers' perceptions.
Objectives:
- To understand the current brand and perception, inside and out
- To identify brand challenges and marketing goals
- To create brand goals that ‘address’ the brand challenges
- To recommend initiatives that shift the perception of the brand
- To create and manage the newly formed identity applications
Brain EGO
Brain EGO (Brand Reinforcement)
This area is for clients who have a strong brand but need help creating more awareness for that brand or product. This may come in the form of print advertising, Web or micro sites, online marketing, new media communications, etc.
Objectives:
- To understand the current brand and perception, inside and out
- To identify marketing goals and objectives
- To recommend and execute strategies that create more awareness
